Case Study
Creating original pattern design and hand-lettering for a product.
As a Bolivian-American artist, I aimed to create a design deeply connected to my Bolivian heritage. This led to the development of Bolivian coffee packaging patterns. Initial sketches were drawn to explore potential hero, secondary, and blender patterns. Once finalized, the designs were refined in Illustrator, with hand-lettering incorporated for the coffee label. The name Alturas, meaning "heights" in Spanish, honors the elevated terrains where coffee is harvested in the Andes while symbolizing the energizing lift this bold coffee brings to your day.
HERO PATTERN
SECONDARY PATTERN
BLENDER PATTERN
